At OutsideIn Strategies, we believe Growth is an Art…
A sapling requires water, soil, nutrients, and sun to develop into a pin oak tree. Strategic growth requires creativity, innovation, flexibility, reframing, looking at your business in different ways, from different angles, from the Outside In not the Inside Out. Today, qualitative research can be gathered using a myriad of tools and techniques ranging from on-line research to ethnographies to mobile apps to traditional face to face methods. There is no one formulaic approach. There is no cookie cutter solution. The only common thread is that growth strategy development must start with the consumer (or customer or client or target end-user) … and be driven from the OutsideIn.
We invite you to join us on this fascinating journey inside the minds of your constituencies to explore the functional, motivational, attitudinal, emotional, and social drivers of human behavior. They have the insights that can provide the foundation for growth strategy development. These insights can be innovatively leveraged into enduring marketing and growth strategies that have high potential for meaningful returns…driven from the OutsideIn.
"Never be satisfied with what you achieve, because it all pales in comparison with what you are capable of doing in the future."
Katie Bilik Sweeney