Traditional & Online Techniques
Qualitative Toolkit - OutsideIn Strategies has expertise in a continuum of qualitative methodologies, from the traditional to the emerging, one or more of which may be called for in any given project. Often a blended approach is appropriate, for example on-line journaling combined with follow up face to face groups or bulletin boards chased with one-on-one telephone interviews to allow for more in-depth probing.
 Face to Face Qualitative (Focus Groups, IDI's, Triads, Mini-Groups) |
 Telephone Interviews |
 Shop-Alongs |
 On-line Bulletin Boards (Asynchronous) |
 Ethnographic Research (In-Situ) |
 Webcam Groups |
 Mobile Applications |
 Online Blogging/Immersive Research |
 On-line Chat (Synchronous) |
 Kids/Tweens/Teen Research |
 Girlfriend/Buddy Groups |
 Usability Testing |