Social Media Strategies
The Social Media Strategies platform at OutsideIn Strategies consist of three core elements:
- Content is the key driver of Social Media. It is the food of Social Media that gets "consumed" by followers, shareholders, and stakeholders in your company or brand. If you want to grow your following, your content must be interesting.
- Distribution - First we create wide distribution to create "buzz" about your company or brand. We achieve this through a variety of methodologies with the most obvious being our partnership with FilmAnnex.com, which is an on-line video distribution platform that receives over 12 million unique visitors per month. Next we focus on very narrow distribution with a proprietary technology out of Carnegie Mellon University via our partnership with UpGraded Strategies.
- Data Collection and Analysis - We have the ability to collect proprietary data, and how we process that data can save clients enormous amounts of time and money.
Content Platforms:
As clients begin to see the value of Social Media, Network Strategies, and Blogging as a way of positioning their Brands and companies as "Thought Leaders" in their industry, we continue to get more and more questions about which Blogging software to use. As with many things in life, it depends on what you want. Click this link for a series of articles, strategies and reviews of Squarespace, Hubspot, and Wordpress. This platform for OutsideIn Strategies was built on Squarespace.
HubSpot's inbound marketing platform was used for for FilmAnnexCorp.com and ProActiveNewsroom.com. Hubspot recently made a fun, animated film to answer the question "What is HubSpot?".