"Online Influencers" and their Impact on brands and research on brands

Social media and social networks continue to act as the newest medium in online communications. The KEY question is, "How do corporations leverage the power of online influencers to spread their message?"

• Important: What is an online/social network influencer? Recent data that Meteor Solutions collected shows that the type of friends, fans and followers a brand amasses on social media sites matters more than the number. On average, approximately 1% of a site’s audience generates 20% of all its traffic through sharing of the brand’s content or site links with others.
• These “influencers” drive an even higher share of conversion. These very important Internet users can directly influence 30% or more of overall end actions on brand websites by recommending the brand’s site, products or promotions to friends.

Years ago large newspapers, television stations, and those with fame were considered to be industry influencers. With the introduction of individual websites, blogs, and social networks anyone with key industry knowledge and a large following or fan base can be considered an influencer. Many companies are realizing the impact bloggers and tweeters can make on specific products or industries.

EXAMPLE: Many small cap companies look at social networks each day to see which blogger or facebook poster with thousands of followers is having a conversation about their product or a competitor.  If a specific company notices a blog, microblog or youtube channel that can help bring their industry attention, they make an attempt at creating conversations with those individuals.

The Solution: A website that acts as virtual directory for industry influencers and those companies looking to make connections to them. As of now there is no website that compiles data on Influential Bloggers, Microblogs (ex: facebook, twitter, linked in) or key product/industry analysts. With the help of social monitoring tools an online directory of social/industry influencers can be gathered.

The Value: Extremely helpful to companies and specific individuals who want to capitalize on the following and credibility they’ve created. This new concept of engagement is a new spin on advertising or company promotion. Many businesses have very little time to focus on building out their own online networks; let alone looking for influential individuals to help tell their company story.

• After the website is built with a medium sized directory, Influencers can apply to be added to the site.  Companies looking to network with specific influencers now have access. Google Ads along with sponsors can be part of the income made on the site.
• Value for the Influencer - learning new products, gaining industry insight, and the ability to network with new companies.

Tyler Trimbath with Mike Sweeney

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