Saturday
Nov192011
Qualvu on "How Online Qualitative Research Empowers the Introvert"
Saturday, November 19, 2011 at 2:38 PM From Introverted Consumer to Brand Adviser: How Online Qualitative
Research Empowers the Introvert
We often talk about "Influencers", and here is an interesting blog story from Qualvu on how online research brings in a type of data and analysis:
"To be empowered today means to have a voice. Whether in the work place or the community, having a voice equates to having influence. But what about those who are hesitant to speak their mind? Who don’t offer their opinions un-elicited, if at all? Consumers today can be divided into two categories: the introvert and the extrovert, or the “non-sharer” and the “sharer,” respectively. While extroverts are known for sharing openly about their wants, needs, and experiences, introverts are more likely to live inside their heads and be reluctant to share publicly."
Full story at Qualvu's Blog:
Reader Comments (5)
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