More GreenBook - Mobilizing Market Research
Thursday, June 9, 2011 at 5:30 AM 
This is another excellent article by Carrie Robbins on Mobilizing Market Research: The state-of-the-art, future evolution and implications of mobile data collection methods in the field of market research. She gets right to the core of the problem when she states:
"The main limitation of mobile research is the short length of mobile surveys. Hobson explains, “The promise of immediacy is somewhat balanced by the challenge of the small screen and the fact that somebody doesn’t want to be sitting with their mobile phone for two hours answering a survey.” However, Luck sees the short nature of mobile questionnaires as an opportunity for more thoughtful research."
Another evolution expected by the interviewees is that the overlap between market research and marketing on mobile devices will expand. These changes would fundamentally alter the market research landscape, leading to the convergence of the market research field with marketing, advertising, and other industries.
See the full article at GreenBook.