Gartner - Mobile Advertising to Reach $3.3 Billion in 2011
Friday, July 22, 2011 at 10:48 PM 
Gartner put out a press release that worldwide mobile advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010, according to Gartner, Inc.
North America mobile ad spending is expected to more than double from $304.3 million in 2010 to $701.7 million in 2011. By 2015, that’s expected to reach nearly $5.8 billion. Worldwide, Gartner pegs mobile ad spending in 2015 at $20.6 billion. The report is available on Gartner's website at http://www.gartner.com/resId=1598915.
So what does this mean for Qualitative Research? With this growth in advertising comes the need for more qualitative research related to mobile usage. To date, many of Qualitative Research vendors have focused on mobile applications as an extention of existing methodologies. The next phase will likely be the actual implementation of mobile applications as a stand alone products.
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