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Friday
Aug122011

20/20 Research's Guide to Mobile Qualitative Research

With so much talk about mobile applications for Mobile Qualitative Research and so little time, 20|20 Research's technology division has written a good overview titled:

The Essential Guide to Mobile Qualitative Research: Tips & techniques for using mobile devices for on-the-go qualitative research.

From their website:

"This ebook was developed for research agencies, independent moderators and client-side researchers to explore how this methodology can be used to uncover insights in ways never before possible.

Mobile technology allows researchers to gather authentic, “in the moment” feedback from respondents as they are experiencing a brand. This ebook presents several articles to help researchers comfortably take that leap into mobile qual."

Download at 20/20 Research