Walmart makes its move into mobile apps - #walmart

Walmart has 8,500 stores in 15 countries, under 55 different names, and does $250 BILLION in revenues. It is the #1 retailer by a long show. When they make a move, it is often significan, and Walmart has made several recent investments in digital and mobile companies.

Walmart said this week that it has acquired the key assets of mobile, social ad network OneRiot to enhance its efforts to connect consumers with the best products based on their interests. OneRiot offers technology that analyzes social media signals from networks such as Twitter and Facebook to deliver relevant ads based on consumer interests.

Full article available at MobileMarketer.com.

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