Is 2012 the year for online qualitative? Qualvu closes on $1.85 Million
Friday, January 20, 2012 at 9:17 PM Qualvu closed on a "B" round of investment for their technology. Often the money anticipates the timing of a
growing market. Perhaps this is the year that we will see online qualitative research move past the early adopter phase. From Qualvu's press release:
"Qualvu, the online qualitative research company that counts as its clients many of the world’s top brands, announced today that it has raised $1.85 million through a Series B round to finance expansion in people, places, and processes.
The financing, obtained through Tango and High Country Venture, will accelerate Qualvu’s growth, extend its technology leadership, and expand its operational capabilities to support an expanding client base in Europe. Qualvu has opened an office in Dublin to serve Europe and the UK, and the company plans to have a European-based staff of 17 before the end of 2012. Globally, Qualvu plans to increase its headcount in enterprise sales, product management, and research and strategy by approximately 70 percent more than its 82 current employees. The company will also use the funds to continue its technology innovation – including advancements in qualitative video data coding, the mobile client portal, and client collaboration and sharing tools that enable instant global syndication of research insights."
For full release, see here.
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