Qualitative Research in a Mobile World
Tuesday, November 29, 2011 at 4:07 AM 
Qualvu uses the power of video and the convenience of the internet to redefine qualitative market research. Our innovative online technology empowers you to ask the burning questions facing your business, and get candid, truthful video answers from your most important consumers. Founder John Williamson presents:
Friday, November 11, 2011 at 8:58 PM 
20|20 Research has provided qualitative support services since the 1960's. Their new eBook, Mixed Methodologies 101: How to combine research methods to achieve deeper insights, outlines the process—soup to nuts—for three popular hybrid research designs:
1. Quantitative to Qualitative:
2. Online Qualitative Research to Online Qualitative Research
3. Online Qualitative Research to In-Person
Download the eBook, Mixed Methodologies 101: How to combine research methods to achieve deeper insights.
Wednesday, October 19, 2011 at 4:52 AM 
We work very closely with Nielsen and one of its subsidiaries who are both leaders in consumer research. Among many innovations in consumer-focused marketing and media research, Nielsen was responsible for creating a unique retail-measurement technique that gave clients the first reliable, objective information about competitive performance and the impact of their marketing and sales programs on revenues and profits. Nielsen information gave practical meaning to the concept of market share and made it one of the critical measures of corporate performance. Like many in the industry today, Neilson has shifted its focus to Social Media. In this study "How Social Media Impacts Brand Marketing", Neilson takes at how "Consumers are spending more time than ever using social media."
"This report helps uncover what impacts social media may have for marketers trying to build their brands and connect with their audience more directly.
Social media plays an important role in how consumers discover, research, and share information about brands and products. In fact 60 percent of consumers researching products through multiple online sources learned about a specific brand or retailer through social networking sites. Active social media users are more likely to read product reviews online, and 3 out of 5 create their own reviews of products and services. Women are more likely than men to tell others about products that they like (81% of females vs. 72% of males). Overall, consumer-generated reviews and product ratings are the most preferred sources of product information among social media users."
Thursday, September 22, 2011 at 4:57 PM 
Walmart has 8,500 stores in 15 countries, under 55 different names, and does $250 BILLION in revenues. It is the #1 retailer by a long show. When they make a move, it is often significan, and Walmart has made several recent investments in digital and mobile companies.
Walmart said this week that it has acquired the key assets of mobile, social ad network OneRiot to enhance its efforts to connect consumers with the best products based on their interests. OneRiot offers technology that analyzes social media signals from networks such as Twitter and Facebook to deliver relevant ads based on consumer interests.
Full article available at MobileMarketer.com.
Monday, September 19, 2011 at 5:47 AM 
PR Newswire (www.prnewswire.com) is a provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. They recently hosted a seminar on mobile apps and here are some statistics and insight:
Some things to keep in mind:
