Traditional & Online Techniques

Qualitative Toolkit - OutsideIn Strategies has expertise in a continuum of qualitative methodologies, from the traditional to the emerging, one or more of which may be called for in any given project.  Often a blended approach is appropriate, for example on-line journaling combined with follow up face to face groups or bulletin boards chased with one-on-one telephone interviews to allow for more in-depth probing.


  Face to Face Qualitative (Focus Groups, IDI's, Triads, Mini-Groups)

Face to Face Qualitative (Focus Groups, IDI's, Triads, Mini-Groups)

  Kids/Tweens/Teen Research

Kids/Tweens/Teen Research

  Telephone Interviews

Telephone Interviews

  Mobile Applications

Mobile Applications

  Shop-Alongs

Shop-Alongs

  Ethnographic Research (In-Situ)

Ethnographic Research (In-Situ)